Ads not working? Find out exactly where they break.
Copy a few numbers from your ads dashboard. ROAS Rescue checks each step, from people seeing your ad to people paying, and tells you which one is costing you sales and what to fix first.
Use the last 7 or 30 days from Meta Ads Manager. Example numbers are filled in; replace them with yours.
Leave empty if you don't track it.
What's left from each order after product cost, GST, fees, packing and shipping. TrueMargin can work this out.
Orders that come back or never get delivered. COD orders in India average about 25%; prepaid is much lower.
Fix this first
Are your ads making money?
Want someone to fix this for you? AlgoAmp runs and repairs Meta, Google, Amazon and Flipkart ads for Indian brands.
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Or book a free 30-min callBenchmarks are typical ranges for Indian e-commerce, checked October 2026 from public industry reports (Meta CPM and click rates for Indian D2C brands, Indian store conversion and cart data, Amazon ad benchmarks and COD RTO data). Break-even ROAS accounts for your margin and your returns + RTO. They vary a lot by category, season (festive months cost more) and campaign type, so treat a "watch" result as a hint, not a verdict. Your own last 90 days are the best benchmark.