Every festival and sale. And when to start for each one.
Most sellers start Diwali ads in Diwali week, when ads cost the most and stock runs short. Pick what you sell and see the dates that matter for you, plus when to stock up, shoot content and start ads.
Your runway
Tap any festival in "Your year ahead" below to get its content plan.
Want this campaign run for you?
Fill in your details and we'll make the content and run the campaign for you. You'll hear from us on WhatsApp within 48 hours. No obligation.
Done! We'll WhatsApp you within 48 hours. 🙌
Or book a free 30-min callYour year ahead
Tap any festival to get its prep plan and content plan.
Dates checked October 2026. Festival dates follow the Hindu calendar for India (Drik Panchang and other published calendars); some can differ by a day by region. Eid depends on the moon sighting. Marketplace sale dates marked "usually" are not announced yet and are based on past years. Black Friday follows the US date and is now a sale moment for Indian D2C brands too.